Move your brand
Strategic. Creative. Measurable. We turn Instagram followers into enquiries, and enquiries into revenue — for businesses that are done paying for vanity metrics.
Our Foundation
About the brand
No inflated promises. No meaningless metrics. No marketing without purpose. You approve — we handle everything else.
Mission
Build the business, not just the brand
We help businesses build stronger brands and achieve sustainable growth — turning digital presence into measurable business outcomes.
Vision
Sophistication at every scale
A future where businesses of every size have access to sophisticated marketing, compelling brand communication, and the strategic capability to grow with confidence.
Promise
You approve. We handle it.
No inflated promises, no meaningless metrics, no marketing without purpose — just work that's built to be signed off, not second-guessed.
Who's Behind It
Built on stories, driven by ideas
A rickshaw is more than just a ride. It's a little story in motion — carrying dreams, crossing streets, discovering places and taking people somewhere they have never been before. Inspired by this everyday symbol of movement and possibility, The Yellow Rickshaw was born to help brands find their direction, discover their voice and take their stories to places.
Start with the Audit, not a leap of faith. ₹19,999 gets you a prioritized fix list in 5 days — useful even if you never hire us again. If it doesn't show you exactly where you're losing enquiries, we haven't done the job.
The Difference
Why choose the rickshaw
We don't sell marketing. We build businesses.
01
We build businesses, not campaigns
Success is measured in leads, sales, repeat customers and revenue — never vanity metrics.
02
Every business gets a custom roadmap
Specifically designed for your industry, audience, competition and budget — nothing off the shelf.
03
We become your growth partner
Embedded in your business goals, not just delivering isolated campaigns and disappearing after.
04
Speed of trust
We show up and deliver fast, building confidence from day one of the relationship.
What We Do
Core services
Twelve disciplines, one system — attention, capture, conversion.
Branding
SEO
WhatsApp Marketing & Automation
Website Transformation
Sales Pipeline Development
Email Marketing
Performance Media
Social Listening & ORM
Consumer & Market Research
Lead Generation
Lead Automation
AI Visibility
Investment
Four packages
Move Your Brand. Strategic. Creative. Measurable.
What We Are
A growth-systems agency. We run the advertising, build the funnels, and install the AI systems that turn attention into booked appointments and sales. We do not create or manage organic social media content — clients keep their own content and brand assets; we bring the machine that converts them into customers.
Terms
Retainers: 100% advance, monthly billing, 3-month minimum. The Audit is paid in full upfront. Ad spend is always separate — on the client's ad account, never ours. The price is exclusive of GST.
Rickshaw Audit
- Presence audit IG/Meta, GBP, Site
- Ad account audit ✓
- AI Visibility check ChatGPT, AI Overviews, Perplexity
- Enquiry-flow teardown ✓
- Delivery Live walkthrough call, 5 days
The front door — not a pitch, a paid diagnosis
Rickshaw Ignition
- Meta & Instagram ads Setup, copy, targeting, optimization
- Lead-capture funnel WhatsApp click-to-chat + form
- AI WhatsApp Receptionist 24/7 booking, rescheduling, FAQs
- Conversion tracking Pixel / CAPI, call & WhatsApp
- Reporting call 1/mo
A first paid push, and an AI front desk to catch it
Rickshaw Engine
- Everything in Ignition ✓
- Meta, Instagram & Google Search Ads One funnel
- Google AI Overviews / AI Mode Inside the Google campaigns, no extra fee
- Landing page + CRO ✓
- AI Voice Receptionist Calls, booking, missed-call recovery
- Lead follow-up automation Instant reply, reminders, no-shows, reviews
- Front-desk script & training ✓
- Strategy calls 2/mo, line by line on spend vs. results
+ ChatGPT Ads add-on: ₹15,000/mo + ad spend
The full Rickshaw Loop — advertising, funnel and AI as one machine
Rickshaw Dominance
- Everything in Engine Multi-location
- Full-funnel media buying Meta, Google Search & Display, YouTube
- Per-location budget allocation ✓
- ChatGPT Ads Included — setup, management, monthly testing
- Reporting cadence Weekly
- Account lead Dedicated
Multi-location & high-volume accounts
Scope: ad copy and ad variants are included — they're part of running a campaign. Organic posting, reels, content calendars, community management and personal-brand content are not offered. Video or photo assets for ads come from the client.
ChatGPT Ads: a new channel (live in India since late August 2026) with no reliable benchmarks yet — we run it as a measured test with a defined budget and report real numbers, never promised results. Platform minimum is ₹725/day.
Sequence: Audit → Ignition or straight to Engine (Engine is always quoted first) → Dominance once results are proven across one location. Engine is what gets pitched on every call.
Before You Ask
Questions worth answering upfront
The things every client asks before signing — answered before you have to.
Why do retainers need 100% advance payment?+
Retainers are billed monthly, in advance, so the team can start work on day one of the cycle instead of chasing invoices mid-sprint — standard practice for a lean agency that can't carry receivables. If you'd rather test the relationship first, the Audit is the lowest-risk way to do that before any retainer starts.
Why is ad spend billed separately from your fee?+
Every rupee of ad spend goes directly on your own card or ad account, never ours. That means you keep full ownership of your ad account, pixel data and spend history, and can see exactly where the money goes in your own dashboard, not ours.
What's the minimum commitment?+
Retainers run on a 3-month minimum. Paid campaigns and content systems need at least one full optimization cycle to show a real signal — a shorter window rarely gives an honest read either way, in your favor or ours.
Is GST included in the prices shown?+
Prices shown are exclusive of GST where we're registered — it's added to the invoice as a line item, never hidden inside the quoted number.
What happens if a campaign isn't performing?+
You see the real numbers — ad spend versus results, reviewed line by line in strategy calls. If a channel isn't working, we say so and reallocate rather than keep billing against it quietly.
What exactly is the ChatGPT Ads add-on?+
A new ad channel, live in India since late August 2026, with no reliable benchmarks yet. We run it as a measured test against a defined budget (platform minimum ₹725/day) and report the real numbers back — never a promised outcome.
Insights
From the rickshaw
Notes on what's actually moving the needle — ads, AI search, and the parts nobody puts in a case study. First posts land alongside our first results.
What Google AI Overviews mean for local businesses
How AI-generated answers are already changing which businesses get found — and what to do about it before your competitors do.
AI VisibilityWhy most Meta ad accounts are quietly leaking money
The five setup mistakes we find in almost every ad account audit, and what fixing them actually costs versus saves.
Paid AdvertisingRunning a WhatsApp receptionist without losing the human touch
Where AI front-desk automation genuinely helps a small business, and where it just frustrates the customer.
AI SystemsCareers
Build it with us
The Yellow Rickshaw is small by design right now — which means real ownership, not a seat in a cubicle.
Content & Social
Writers, editors and reel-makers who can turn a brand brief into scroll-stopping content on a deadline.
Performance Marketing
Media buyers who live inside Meta and Google Ads dashboards and know the difference between spend and waste.
Client Servicing
People who can sit across from a client, understand the business, and make sure nothing falls through the cracks.
We're not actively hiring this minute — but we're building a short list of people worth calling the moment a seat opens. If one of these sounds like you, send your portfolio or resume and a line on what you'd want to work on.