The Yellow Rickshaw

Move your brand

Strategic. Creative. Measurable. We turn Instagram followers into enquiries, and enquiries into revenue — for businesses that are done paying for vanity metrics.

12Core Services
48hOnboarding
0Inflated Promises

Our Foundation

About the brand

No inflated promises. No meaningless metrics. No marketing without purpose. You approve — we handle everything else.

Mission

Build the business, not just the brand

We help businesses build stronger brands and achieve sustainable growth — turning digital presence into measurable business outcomes.

Vision

Sophistication at every scale

A future where businesses of every size have access to sophisticated marketing, compelling brand communication, and the strategic capability to grow with confidence.

Promise

You approve. We handle it.

No inflated promises, no meaningless metrics, no marketing without purpose — just work that's built to be signed off, not second-guessed.

Who's Behind It

Built on stories, driven by ideas

The Yellow Rickshaw brand mark

A rickshaw is more than just a ride. It's a little story in motion — carrying dreams, crossing streets, discovering places and taking people somewhere they have never been before. Inspired by this everyday symbol of movement and possibility, The Yellow Rickshaw was born to help brands find their direction, discover their voice and take their stories to places.

Meta Ads, Run Right Google Ads, No Waste SEO That Compounds Inboxes, Not Spam AI, Actually Useful Numbers You Can Trust

Start with the Audit, not a leap of faith. ₹19,999 gets you a prioritized fix list in 5 days — useful even if you never hire us again. If it doesn't show you exactly where you're losing enquiries, we haven't done the job.

The Difference

Why choose the rickshaw

We don't sell marketing. We build businesses.

01

We build businesses, not campaigns

Success is measured in leads, sales, repeat customers and revenue — never vanity metrics.

02

Every business gets a custom roadmap

Specifically designed for your industry, audience, competition and budget — nothing off the shelf.

03

We become your growth partner

Embedded in your business goals, not just delivering isolated campaigns and disappearing after.

04

Speed of trust

We show up and deliver fast, building confidence from day one of the relationship.

What We Do

Core services

Twelve disciplines, one system — attention, capture, conversion.

01

Branding

02

SEO

03

WhatsApp Marketing & Automation

04

Website Transformation

05

Sales Pipeline Development

06

Email Marketing

07

Performance Media

08

Social Listening & ORM

09

Consumer & Market Research

10

Lead Generation

11

Lead Automation

12

AI Visibility

Investment

Four packages

Move Your Brand. Strategic. Creative. Measurable.

What We Are

A growth-systems agency. We run the advertising, build the funnels, and install the AI systems that turn attention into booked appointments and sales. We do not create or manage organic social media content — clients keep their own content and brand assets; we bring the machine that converts them into customers.

Terms

Retainers: 100% advance, monthly billing, 3-month minimum. The Audit is paid in full upfront. Ad spend is always separate — on the client's ad account, never ours. The price is exclusive of GST.

Rickshaw Audit

₹19,999one‑time
  • Presence audit IG/Meta, GBP, Site
  • Ad account audit ✓
  • AI Visibility check ChatGPT, AI Overviews, Perplexity
  • Enquiry-flow teardown ✓
  • Delivery Live walkthrough call, 5 days

The front door — not a pitch, a paid diagnosis

Rickshaw Ignition

₹35,000/month + ad spend
  • Meta & Instagram ads Setup, copy, targeting, optimization
  • Lead-capture funnel WhatsApp click-to-chat + form
  • AI WhatsApp Receptionist 24/7 booking, rescheduling, FAQs
  • Conversion tracking Pixel / CAPI, call & WhatsApp
  • Reporting call 1/mo

A first paid push, and an AI front desk to catch it

Hero Offer

Rickshaw Engine

₹85,000/month + ad spend
  • Everything in Ignition ✓
  • Meta, Instagram & Google Search Ads One funnel
  • Google AI Overviews / AI Mode Inside the Google campaigns, no extra fee
  • Landing page + CRO ✓
  • AI Voice Receptionist Calls, booking, missed-call recovery
  • Lead follow-up automation Instant reply, reminders, no-shows, reviews
  • Front-desk script & training ✓
  • Strategy calls 2/mo, line by line on spend vs. results

+ ChatGPT Ads add-on: ₹15,000/mo + ad spend

The full Rickshaw Loop — advertising, funnel and AI as one machine

Rickshaw Dominance

₹1,50,000/month + ad spend
  • Everything in Engine Multi-location
  • Full-funnel media buying Meta, Google Search & Display, YouTube
  • Per-location budget allocation ✓
  • ChatGPT Ads Included — setup, management, monthly testing
  • Reporting cadence Weekly
  • Account lead Dedicated

Multi-location & high-volume accounts

Scope: ad copy and ad variants are included — they're part of running a campaign. Organic posting, reels, content calendars, community management and personal-brand content are not offered. Video or photo assets for ads come from the client.

ChatGPT Ads: a new channel (live in India since late August 2026) with no reliable benchmarks yet — we run it as a measured test with a defined budget and report real numbers, never promised results. Platform minimum is ₹725/day.

Sequence: Audit → Ignition or straight to Engine (Engine is always quoted first) → Dominance once results are proven across one location. Engine is what gets pitched on every call.

Before You Ask

Questions worth answering upfront

The things every client asks before signing — answered before you have to.

Why do retainers need 100% advance payment?+

Retainers are billed monthly, in advance, so the team can start work on day one of the cycle instead of chasing invoices mid-sprint — standard practice for a lean agency that can't carry receivables. If you'd rather test the relationship first, the Audit is the lowest-risk way to do that before any retainer starts.

Why is ad spend billed separately from your fee?+

Every rupee of ad spend goes directly on your own card or ad account, never ours. That means you keep full ownership of your ad account, pixel data and spend history, and can see exactly where the money goes in your own dashboard, not ours.

What's the minimum commitment?+

Retainers run on a 3-month minimum. Paid campaigns and content systems need at least one full optimization cycle to show a real signal — a shorter window rarely gives an honest read either way, in your favor or ours.

Is GST included in the prices shown?+

Prices shown are exclusive of GST where we're registered — it's added to the invoice as a line item, never hidden inside the quoted number.

What happens if a campaign isn't performing?+

You see the real numbers — ad spend versus results, reviewed line by line in strategy calls. If a channel isn't working, we say so and reallocate rather than keep billing against it quietly.

What exactly is the ChatGPT Ads add-on?+

A new ad channel, live in India since late August 2026, with no reliable benchmarks yet. We run it as a measured test against a defined budget (platform minimum ₹725/day) and report the real numbers back — never a promised outcome.

Insights

From the rickshaw

Notes on what's actually moving the needle — ads, AI search, and the parts nobody puts in a case study. First posts land alongside our first results.

Coming Soon

What Google AI Overviews mean for local businesses

How AI-generated answers are already changing which businesses get found — and what to do about it before your competitors do.

AI Visibility
Coming Soon

Why most Meta ad accounts are quietly leaking money

The five setup mistakes we find in almost every ad account audit, and what fixing them actually costs versus saves.

Paid Advertising
Coming Soon

Running a WhatsApp receptionist without losing the human touch

Where AI front-desk automation genuinely helps a small business, and where it just frustrates the customer.

AI Systems

Careers

Build it with us

The Yellow Rickshaw is small by design right now — which means real ownership, not a seat in a cubicle.

Opening as we grow

Content & Social

Writers, editors and reel-makers who can turn a brand brief into scroll-stopping content on a deadline.

Opening as we grow

Performance Marketing

Media buyers who live inside Meta and Google Ads dashboards and know the difference between spend and waste.

Opening as we grow

Client Servicing

People who can sit across from a client, understand the business, and make sure nothing falls through the cracks.

We're not actively hiring this minute — but we're building a short list of people worth calling the moment a seat opens. If one of these sounds like you, send your portfolio or resume and a line on what you'd want to work on.

Let's Move Your Brand

Ready to grow?

The Yellow Rickshaw